Fresh Tweet is a simple template inspired by Twitter and made for wordpress by FreshPress Theme.
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Google's SEO Advice For Your Website: Content
By: upinder singh negi2
The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, that you forget your site's content.
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web.
Of course, that shouldn't be a surprise, considering how often officials at Google proclaim the importance of good content. Yet traditional SEO wisdom has little to say about good writing.
Does Google, the world's wealthiest media company, really ignore traditional standards of quality in the publishing world? Does Google, like so many website owners, really get so caught up in the process of the algorithm that it misses the whole point?
Apparently not.
Most Common On-the-Page Website Content Success Features
Whatever the technical mechanism, Google is doing a pretty good job of identifying websites with good content and rewarding them with high rankings.
I looked at Google's top five pages for the five most searched-on keywords, as identified by WordTracker on June 27, 2005. Typically, the top five pages receive an overwhelming majority of the traffic delivered by Google.
The web pages that contained written content (a small but significant portion were image galleries) all shared the following features:
* Updating: frequent updating of content, at least once every few weeks, and more often, once a week or more.
* Spelling and grammar: few or no errors. No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as misspellings that are either proper names or new words that are simply not in the dictionary. Does Google use SpellCheck? I can already hear the scoffing on the other side of this computer screen. Before you dismiss the idea completely, keep in mind that no one really does know what the 100 factors in Google's algorithm are. But whether the mechanism is SpellCheck or a better shot at link popularity thanks to great credibility, or something else entirely, the results remain the same.
* Paragraphs: primarily brief (1-4 sentences). Few or no long blocks of text.
* Lists: both bulleted and numbered, form a large part of the text.
* Sentence length: mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together.
* Contextual relevance: text contains numerous terms related to the keyword, as well as stem variations of the keyword.
SEO Bugbears and Sacred Cows
A hard look at the results shows that, practically speaking, a number of SEO bugbears and sacred cows may matter less to ranking than good content.
* PageRank. The median PageRank was 4. One page had a PageRank of 0. Of course, this might simply be yet another demonstration that the little PageRank number you get in your browser window is not what Google's algo is using. But if you're one of those people who attaches an overriding value to that little number, this is food for thought.
* Frames. The top two web pages listed for the most searched-on keyword employ frames. Frames may still be a bad web design idea from a usability standpoint, and they may ruin your search engine rankings if your site's linking system depends on them. But there are worse ways you could shoot yourself in the foot.
* JavaScript-formatted internal links. Most of the websites use JavaScript for their internal page links. Again, that's not the best web design practice, but there are worse things you could do.
* Links: Most of the web pages contained ten or more links; many contain over 30, in defiance of the SEO bugbears about "link popularity bleeding." Moreover, nearly all the pages contained a significant number of non-relevant links. On many pages, non-relevant links outnumbered relevant ones. Of course, it's not clear what benefit the website owners hope to get from placing irrelevant links on pages. It has been a proven way of lowering conversion rates and losing visitors. But Google doesn't seem to care if your website makes money.
* Originality: a significant number of pages contained content copied from other websites. In all cases, the content was professionally written content apparently distributed on a free-reprint basis. Note: the reprint content did not consist of content feeds. However, no website consisted solely of free-reprint content. There was always at least a significant portion of original content, usually the majority of the page.
Recommendations
* Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content, particularly in the case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to do the content. A shocking number of SEOs write incredibly badly. I've even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hit the "back" button when confronted with the unpalatable text, so the increased traffic is just wasted bandwidth.
* If you write your own content, make sure that it passes through the hands of a skilled copyeditor or writer before going online.
* Update your content often. It's important both to add new pages and update existing pages. If you can't afford original content, use free-reprint content.
* Distribute your content to other websites on a free-reprint basis. This will help your website get links in exchange for the right to publish the content. It will also help spread your message and enhance your visibility. Fears of a "duplicate content penalty" for free-reprint content (as opposed to duplication of content within a single website) are unjustified.
In short, if you have a mature website that is already indexed and getting traffic, you should consider making sure the bulk of your investment in your website is devoted to its content, rather than graphic design, old-school search-engine optimization, or linking campaigns.
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web.
Of course, that shouldn't be a surprise, considering how often officials at Google proclaim the importance of good content. Yet traditional SEO wisdom has little to say about good writing.
Does Google, the world's wealthiest media company, really ignore traditional standards of quality in the publishing world? Does Google, like so many website owners, really get so caught up in the process of the algorithm that it misses the whole point?
Apparently not.
Most Common On-the-Page Website Content Success Features
Whatever the technical mechanism, Google is doing a pretty good job of identifying websites with good content and rewarding them with high rankings.
I looked at Google's top five pages for the five most searched-on keywords, as identified by WordTracker on June 27, 2005. Typically, the top five pages receive an overwhelming majority of the traffic delivered by Google.
The web pages that contained written content (a small but significant portion were image galleries) all shared the following features:
* Updating: frequent updating of content, at least once every few weeks, and more often, once a week or more.
* Spelling and grammar: few or no errors. No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as misspellings that are either proper names or new words that are simply not in the dictionary. Does Google use SpellCheck? I can already hear the scoffing on the other side of this computer screen. Before you dismiss the idea completely, keep in mind that no one really does know what the 100 factors in Google's algorithm are. But whether the mechanism is SpellCheck or a better shot at link popularity thanks to great credibility, or something else entirely, the results remain the same.
* Paragraphs: primarily brief (1-4 sentences). Few or no long blocks of text.
* Lists: both bulleted and numbered, form a large part of the text.
* Sentence length: mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together.
* Contextual relevance: text contains numerous terms related to the keyword, as well as stem variations of the keyword.
SEO Bugbears and Sacred Cows
A hard look at the results shows that, practically speaking, a number of SEO bugbears and sacred cows may matter less to ranking than good content.
* PageRank. The median PageRank was 4. One page had a PageRank of 0. Of course, this might simply be yet another demonstration that the little PageRank number you get in your browser window is not what Google's algo is using. But if you're one of those people who attaches an overriding value to that little number, this is food for thought.
* Frames. The top two web pages listed for the most searched-on keyword employ frames. Frames may still be a bad web design idea from a usability standpoint, and they may ruin your search engine rankings if your site's linking system depends on them. But there are worse ways you could shoot yourself in the foot.
* JavaScript-formatted internal links. Most of the websites use JavaScript for their internal page links. Again, that's not the best web design practice, but there are worse things you could do.
* Links: Most of the web pages contained ten or more links; many contain over 30, in defiance of the SEO bugbears about "link popularity bleeding." Moreover, nearly all the pages contained a significant number of non-relevant links. On many pages, non-relevant links outnumbered relevant ones. Of course, it's not clear what benefit the website owners hope to get from placing irrelevant links on pages. It has been a proven way of lowering conversion rates and losing visitors. But Google doesn't seem to care if your website makes money.
* Originality: a significant number of pages contained content copied from other websites. In all cases, the content was professionally written content apparently distributed on a free-reprint basis. Note: the reprint content did not consist of content feeds. However, no website consisted solely of free-reprint content. There was always at least a significant portion of original content, usually the majority of the page.
Recommendations
* Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content, particularly in the case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to do the content. A shocking number of SEOs write incredibly badly. I've even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hit the "back" button when confronted with the unpalatable text, so the increased traffic is just wasted bandwidth.
* If you write your own content, make sure that it passes through the hands of a skilled copyeditor or writer before going online.
* Update your content often. It's important both to add new pages and update existing pages. If you can't afford original content, use free-reprint content.
* Distribute your content to other websites on a free-reprint basis. This will help your website get links in exchange for the right to publish the content. It will also help spread your message and enhance your visibility. Fears of a "duplicate content penalty" for free-reprint content (as opposed to duplication of content within a single website) are unjustified.
In short, if you have a mature website that is already indexed and getting traffic, you should consider making sure the bulk of your investment in your website is devoted to its content, rather than graphic design, old-school search-engine optimization, or linking campaigns.
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Graphic Designing: Taking Website to the Next Level
The corporate world is not just about client management and product development strategy planning, it also inherits some crucial internal development project areas which often get satiated thirsts at different levels – thanks to the outsourced firms which keep a tab on everything about a corporate firm. On papers it seems that a corporate firm deals only with high level of managerial and support processes. Backend processes also keep on playing their respective roles in the most unique and orderly manner possible. For a corporate site, the graphic design industry needs to play a very major role in the creation of best designs for the site. Corporate graphic design has now turned into a specialized form of graphic design activities offered by the graphic design firms out there. Unlike any other information sharing sites, a corporate site needs to speak about its corporate strength on the web environment in truly a befitting manner. If you run a corporate site and you just lack in zeal and grandeur when it comes to the design and graphics part of it, you may not be able to meet your expectations level. Even if you meet it, you won’t surely meet the way you had always been dreaming of.
Professional graphic design is really very crucial if anyone thinks of joining the online business world. Graphics matters a lot for a site because these are the things that visitors notice first when they land onto a site. Sans proper graphic works you may not be able to catch the fancy of the visitors even if you deal in niche products and services. Therefore, graphic designing firms now extend their designing services for all clients in all designing verticals. With the advent of the advanced designing tools like Flash, Photoshop and many more, you can now ensure the best look for your website just by approaching a renowned designing firm. Online graphic design services providers have also marked a good impression with their quality of services offered to many a satisfied clients worldwide. You can also give a try of these online design professionals for an experience of a lifetime.
This article is written by a technical writer, working at SynapseIndia, a corporate graphic design company in India. Synapse provide the services of professional graphic design solutions.
Read More From Arun Kumar
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Background of the web design
The most fundamental aspect of design - communication-based problem solving for a client - exists logically prior to the choice of media in which the problem might be solved. And while the INTERNET and the web are innovative, they and their associated design practices draw heavily on the existing knowledge. The domains and skill from which web design draw are extensive.
The design of graphical user interface for software, which encompasses screen-based tools with user interact, IA a close precursor to web design. Anyone who has used a computer for some time will be familiar, perhaps unconsciously, with the conversions in this kind of design. The other similarity with software is that web site generally require the assistance of software engineers to be able to move from design solution to implementation. However, software is very task oriented and tends to focus on the document work area at which tools appear (a 'bring me' model). The web, by contest, is broader in its applications, and these are often more content-led and less task-centric (think of an online newspaper) and it's client -server model mandates a 'go to', rather than the 'bring me', model in which users have to move to a new page with every action. Library science and information design are cliser precursor here.
Product design also has a lot in common with web design. Like software, products tend to be task-oriented, though they interface with the user in more dimensions to communicate what they can do and how they can be used. Like the web, product design and development is more likely to be a core business activity than print non-linear narrative where user can freely navigate through the game 'content', and even manipulate or change it.
In another imagination-driven area of our culture, film and other time-based media bring to web design an understanding of narrative and story-telling, scene-setting and changing. pace and drama. (Ted Nelson argued that 'interaction deign is a subset of film-making'.) These characteristics will be more important for web design as the INTERNET becomes useful beyond its initial commercial applications.
Back in the world of commercial design, the mastery of visual communication and typography inform design for the web, particularly at the level of the text and image driven page. The particular skills associated with information design are also invaluable for creating intelligible and usable products given design and thus require more extensive negotiation - with, among others, engineering, sales and marketing, customer support and many other parts of the organization
Both product and software design (ans thus web design) draw on knowledge of the humans physical and psychological abilities and limitations. Physical aspects are addressed by ergonomics and the psychological by human cognition and, in the case of computing, by human-computer interaction (HCI). The design of the mouse or of a keyboard is the ergonomics's focus, while the human cognition expert would have a view on how many items in a menu someone could take in, or the time it would take for a user to lose focuser to begin feeling frustrated waiting for a web page to load.
The significance of the INTERNET and digital computing are so great that in the long term we shall have to go far beyond what we can learn from other disciplines to be able to realize the possible benefits, and these developments are already underway.
The design of graphical user interface for software, which encompasses screen-based tools with user interact, IA a close precursor to web design. Anyone who has used a computer for some time will be familiar, perhaps unconsciously, with the conversions in this kind of design. The other similarity with software is that web site generally require the assistance of software engineers to be able to move from design solution to implementation. However, software is very task oriented and tends to focus on the document work area at which tools appear (a 'bring me' model). The web, by contest, is broader in its applications, and these are often more content-led and less task-centric (think of an online newspaper) and it's client -server model mandates a 'go to', rather than the 'bring me', model in which users have to move to a new page with every action. Library science and information design are cliser precursor here.
Product design also has a lot in common with web design. Like software, products tend to be task-oriented, though they interface with the user in more dimensions to communicate what they can do and how they can be used. Like the web, product design and development is more likely to be a core business activity than print non-linear narrative where user can freely navigate through the game 'content', and even manipulate or change it.
In another imagination-driven area of our culture, film and other time-based media bring to web design an understanding of narrative and story-telling, scene-setting and changing. pace and drama. (Ted Nelson argued that 'interaction deign is a subset of film-making'.) These characteristics will be more important for web design as the INTERNET becomes useful beyond its initial commercial applications.
Back in the world of commercial design, the mastery of visual communication and typography inform design for the web, particularly at the level of the text and image driven page. The particular skills associated with information design are also invaluable for creating intelligible and usable products given design and thus require more extensive negotiation - with, among others, engineering, sales and marketing, customer support and many other parts of the organization
Both product and software design (ans thus web design) draw on knowledge of the humans physical and psychological abilities and limitations. Physical aspects are addressed by ergonomics and the psychological by human cognition and, in the case of computing, by human-computer interaction (HCI). The design of the mouse or of a keyboard is the ergonomics's focus, while the human cognition expert would have a view on how many items in a menu someone could take in, or the time it would take for a user to lose focuser to begin feeling frustrated waiting for a web page to load.
The significance of the INTERNET and digital computing are so great that in the long term we shall have to go far beyond what we can learn from other disciplines to be able to realize the possible benefits, and these developments are already underway.
Konstant Infosolutions Pvt Ltd provides e-learning, Web 2.0 product development, custom Web Design India, Web Development India & programming and consulting services to companies & small businesses globally.
Read More From Manish Jain
Read More From Manish Jain
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Website is the best advertisement
Whatever you do to run your business you need to sell your products at the first place. Your products may be material or intellectual, but what ever be the case you need to sell them at any cost. So, either you are selling your products or you are selling your labor. Now, the question is how you are going to sell yourself or your products. Whenever the question of selling comes the question of meeting target in each month arises. It brings nightmares and problems and if failed then the job will be at a stake. Such a curse of corporate life. To bring in new business it is always one of the most strenuous job of the business to convince new customers to come to your company. In this case if you fail the result is same. Even if you be a owner, director or marketing manager of the company whenever you fail to bring in new business that is considered a failure and nothing else. Then you have to answer on what is the result of spending money over so much advertisement. If no business can be bring in then why waste money of the company? What is your answer? Whatever be your answer no one is going to listen.
So, why crave for advertising over streets and in places. Rather take our suggestion to make business. We are telling you something which no none has told you before nor will tell you in future. Know, what is that? Spend your money rather on advertising in website. The question is why? The answer is very reasonable. Because anyone throughout the globe accesses the website will found your companies name and if satisfied will put order. So, if you know the better way why do not take that?
You do not take that way probably because you do think of it but do not know how to implement it. Ok, then we are showing you the best way to implement it. Simply you come to us or visit our website, As we are the best leading search engine optimization company so, we do offer you services like, search engine optimization, search engine optimization services, website optimization, increase website traffic, web site traffic, increase website traffic, increase web traffic and so on to make your website appear every time as visitor or surfer types the keyword connected to the nature of business your esteemed company runs. To know more about us please visit our website, think big sites. You will see here what you have never thought before when spending thousands of dollar advertising your company to prospective clients. For any further assistance, please feel free to make call to the number given in our site. We promise your utmost satisfaction.
Our system is specially designed to make your website the best and most viewing one in the internet. You must accept that website is something which is not bound by any barrier but open to all throughout the world. So, you thus have enormous opportunity to be viewed to anyone or to everyone throughout the world whoever will give any search relating to your class of product.
So, why crave for advertising over streets and in places. Rather take our suggestion to make business. We are telling you something which no none has told you before nor will tell you in future. Know, what is that? Spend your money rather on advertising in website. The question is why? The answer is very reasonable. Because anyone throughout the globe accesses the website will found your companies name and if satisfied will put order. So, if you know the better way why do not take that?
You do not take that way probably because you do think of it but do not know how to implement it. Ok, then we are showing you the best way to implement it. Simply you come to us or visit our website, As we are the best leading search engine optimization company so, we do offer you services like, search engine optimization, search engine optimization services, website optimization, increase website traffic, web site traffic, increase website traffic, increase web traffic and so on to make your website appear every time as visitor or surfer types the keyword connected to the nature of business your esteemed company runs. To know more about us please visit our website, think big sites. You will see here what you have never thought before when spending thousands of dollar advertising your company to prospective clients. For any further assistance, please feel free to make call to the number given in our site. We promise your utmost satisfaction.
Our system is specially designed to make your website the best and most viewing one in the internet. You must accept that website is something which is not bound by any barrier but open to all throughout the world. So, you thus have enormous opportunity to be viewed to anyone or to everyone throughout the world whoever will give any search relating to your class of product.
Nearly all website owners hire search engine optimization services to increase web traffic of their respective webistes. Optimization of website is the only option to increase website traffic and gain success in the cyber world.
Read More From Terisa Gallion Garick
Read More From Terisa Gallion Garick
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Widely Used Symbols in Logo design
In a nutshell, nowadays logos have gained immense importance as a visual brand ambassador for the company or product it represents.
Let's take a look at the most popular logo design trends:
A Talk Boxes are around for some time now. With the evolution of user powered web and the rising importance of communication, more of these logos are finding their place as visual brand ambassadors. As most of us know that the talk boxes ideally reflect communication, either amongst the users of the company or between the company itself and its customers. As communication is gaining importance, so do the talk boxes.
A Reflection is the hottest logo design trend of the recent times. Apple has started this trend, when their logos started to look as they were set on a shiny table. Most of us know that “Reflections” often created with the help of drop shadow effects using Photoshop, ever since emerged as one of the hottest logo design trends.
A Rounded 3D Logos are yet another hot trend of the recent times. Nowadays even the desktop icons tend to have the rounded 3D feel. As the industry has overcome the production issues of gradients, logo designers mostly prefers 3D graphics to the flat drawings of yesterdays.
A Clouds can make very powerful logo. Clouds are closely associated with human dreams as it tends to conjure imagery of dreams, creativity and playfulness. Also sometimes it has been combined with bubbles, 3D or plain, they tend to give effects of a new idea. Many of "clouds" came from new businesses; certainly it’s a place for dreamers. Some has also included imagery of the sun, as it evokes a feeling of a new dawn.
A Transmission Beams are once again it's the growing importance of communication that has really helped logos with imagery of still or animated transmission beams to become widely popular. The emerging trends in technology enables us to go wireless whenever possible, the use of the syndication feeds and aggregators and similar things have, in such a way, definitely made these transmission beam logos symbolical to the advanced level of communication that we have nowadays.
There are few more trends have been around lately like the use of transparency, outlines, punctuations and different forms of rectangular boxes. But whatsoever the style is, it reveals that with the emergence of new ideas and technology and the growing importance of the visual branding, logo design too have undergone great changes in its trends.
Copyright © 2009
Let's take a look at the most popular logo design trends:
A Talk Boxes are around for some time now. With the evolution of user powered web and the rising importance of communication, more of these logos are finding their place as visual brand ambassadors. As most of us know that the talk boxes ideally reflect communication, either amongst the users of the company or between the company itself and its customers. As communication is gaining importance, so do the talk boxes.
A Reflection is the hottest logo design trend of the recent times. Apple has started this trend, when their logos started to look as they were set on a shiny table. Most of us know that “Reflections” often created with the help of drop shadow effects using Photoshop, ever since emerged as one of the hottest logo design trends.
A Rounded 3D Logos are yet another hot trend of the recent times. Nowadays even the desktop icons tend to have the rounded 3D feel. As the industry has overcome the production issues of gradients, logo designers mostly prefers 3D graphics to the flat drawings of yesterdays.
A Clouds can make very powerful logo. Clouds are closely associated with human dreams as it tends to conjure imagery of dreams, creativity and playfulness. Also sometimes it has been combined with bubbles, 3D or plain, they tend to give effects of a new idea. Many of "clouds" came from new businesses; certainly it’s a place for dreamers. Some has also included imagery of the sun, as it evokes a feeling of a new dawn.
A Transmission Beams are once again it's the growing importance of communication that has really helped logos with imagery of still or animated transmission beams to become widely popular. The emerging trends in technology enables us to go wireless whenever possible, the use of the syndication feeds and aggregators and similar things have, in such a way, definitely made these transmission beam logos symbolical to the advanced level of communication that we have nowadays.
There are few more trends have been around lately like the use of transparency, outlines, punctuations and different forms of rectangular boxes. But whatsoever the style is, it reveals that with the emergence of new ideas and technology and the growing importance of the visual branding, logo design too have undergone great changes in its trends.
Copyright © 2009
SPINX is one of the best Website Design Company Los Angeles offers professional services like website design Irvine, Website Design West Hollywood, Website Design Santa Monica & also across the world.
Read More From Alan smith
Read More From Alan smith
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Leveraging Business Through SEO
Small businesses that are looking to compete in today’s cut-throat online environment are learning that SEO is the most cost-effective way to market their company and the products and services it offers.
Search engine optimization is an important marketing strategy that can bring long-term success to small businesses. Choosing a reputable and trusted firm with experience in website development and SEO services makes all the difference when venturing into the world on online marketing.
A good Internet marketing firm is necessary to reap the benefits of search engine optimization and that website owners can’t just wing it when it comes to SEO.
A quality website development firm with SEO know-how will have a team of experts who know the ins and outs of content creation, link building, and social media marketing. When shopping for an optimization firm, businesses should not be afraid to ask is the firm is familiar with the latest trends in organic SEO and the development online traffic for both new and existing businesses.
A typical search engine optimization strategy should include keyword research, keyword placement and density checks, content development, competition analysis, “meta,” “title,” “description,” and “header” tag integration, inbound link development, campaign tracking, and reporting.
If handled properly, by a knowledgeable Internet marketing firm, a search engine optimization plan will ultimately increase targeted traffic, increase a company’s market share, gain valuable leads, and increase sales through better conversation rates. A proper, long-term search engine optimization and online marketing plan can make a world of difference for small businesses that have an online presence.
Images also Play an Important Role in Search Engine Optimization Search engine optimization is not limited to site content. Search engine optimization should also include images, as major search engines use them when determining which sites are relevant enough to rank at the top of their results.
Optimizing images for better search engine ranking helps to attract more traffic to a website and helps to keep visitors interested.
Essentially, a website that has quality images that have been properly optimized will not only garner valuable traffic, but it will increase the website’s authority, more so than websites that do not properly optimize their images.
The proper way to optimize website images is to use keywords as image file names, separated using dashes not underscores. For example, if a company specializes in selling Christmas decorations, an image of a product such as Christmas tree lights might be titled, “white-Christmas-lights.”
For the best results, keywords should also be added in image’s alt attributes, as well as its title tags. Also, it is always a good idea to place images in the immediate vicinity of content that is keyword-related.
In addition to helping with search engine ranking, a quality image can also make a website look beautiful and keep visitors interested in the product or service that is being offered.
On another note Google has announced that it hopes to make web pages download up to two times faster using SPDY, a new application-layer protocol that is still in its experimental phase.
Google wants to improve on website performance without any changes being required to existing or new websites. This means that websites that may have been a little slow to load in the past, will be able to reach more users and generate more business.
We at dzine it must walk a fine line because we encourage the use of graphics, flash, and streaming video among our many clients. Unfortunately, such bells and whistles can slow down a web page’s performance.
Google’s planned SPDY overhaul will undoubtedly help negate any performance issues among sites that rely on multimedia to get their message across.
Google tested its new SPDY protocol by downloading 25 of the top 100 websites, ten times each, using simulated residential Internet connections and, thus far, the results have been promising.
In order for the SPDY protocol to truly be successful, however, all of the major Internet browsers must be on board with the plan. Mozilla, the maker of Firefox, will likely be on board, but Microsoft, the maker of Internet Explorer, may be a tough sell.
Search engine optimization is an important marketing strategy that can bring long-term success to small businesses. Choosing a reputable and trusted firm with experience in website development and SEO services makes all the difference when venturing into the world on online marketing.
A good Internet marketing firm is necessary to reap the benefits of search engine optimization and that website owners can’t just wing it when it comes to SEO.
A quality website development firm with SEO know-how will have a team of experts who know the ins and outs of content creation, link building, and social media marketing. When shopping for an optimization firm, businesses should not be afraid to ask is the firm is familiar with the latest trends in organic SEO and the development online traffic for both new and existing businesses.
A typical search engine optimization strategy should include keyword research, keyword placement and density checks, content development, competition analysis, “meta,” “title,” “description,” and “header” tag integration, inbound link development, campaign tracking, and reporting.
If handled properly, by a knowledgeable Internet marketing firm, a search engine optimization plan will ultimately increase targeted traffic, increase a company’s market share, gain valuable leads, and increase sales through better conversation rates. A proper, long-term search engine optimization and online marketing plan can make a world of difference for small businesses that have an online presence.
Images also Play an Important Role in Search Engine Optimization Search engine optimization is not limited to site content. Search engine optimization should also include images, as major search engines use them when determining which sites are relevant enough to rank at the top of their results.
Optimizing images for better search engine ranking helps to attract more traffic to a website and helps to keep visitors interested.
Essentially, a website that has quality images that have been properly optimized will not only garner valuable traffic, but it will increase the website’s authority, more so than websites that do not properly optimize their images.
The proper way to optimize website images is to use keywords as image file names, separated using dashes not underscores. For example, if a company specializes in selling Christmas decorations, an image of a product such as Christmas tree lights might be titled, “white-Christmas-lights.”
For the best results, keywords should also be added in image’s alt attributes, as well as its title tags. Also, it is always a good idea to place images in the immediate vicinity of content that is keyword-related.
In addition to helping with search engine ranking, a quality image can also make a website look beautiful and keep visitors interested in the product or service that is being offered.
On another note Google has announced that it hopes to make web pages download up to two times faster using SPDY, a new application-layer protocol that is still in its experimental phase.
Google wants to improve on website performance without any changes being required to existing or new websites. This means that websites that may have been a little slow to load in the past, will be able to reach more users and generate more business.
We at dzine it must walk a fine line because we encourage the use of graphics, flash, and streaming video among our many clients. Unfortunately, such bells and whistles can slow down a web page’s performance.
Google’s planned SPDY overhaul will undoubtedly help negate any performance issues among sites that rely on multimedia to get their message across.
Google tested its new SPDY protocol by downloading 25 of the top 100 websites, ten times each, using simulated residential Internet connections and, thus far, the results have been promising.
In order for the SPDY protocol to truly be successful, however, all of the major Internet browsers must be on board with the plan. Mozilla, the maker of Firefox, will likely be on board, but Microsoft, the maker of Internet Explorer, may be a tough sell.
Author works with web development company Dzine IT. They provide web design as well as search engine optimization.
Read More From Linda Maberry
Read More From Linda Maberry
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Making Your Site Both Search Engine And User Friendly
Having a good web design is very crucial in order to make a site prominent in the internet. However, there are a lot of considerations that a designer needs to think about when developing a site. One of the biggest issues he need to think about carefully is whether to come up with a user friendly site or one that is made for the search engines.
Indeed, these are two important aspects of web design. The search engine gets your site listed for visitors to see and the visitors are the ones are the ones responsible for making your site a success. However, this two often come in conflict with each other. A “Flashy” site that attracts users will often be undetected by search engines. On the other hand, one that is solely designed for the search engines might actually be as drab as plain text.
Thus, the web designer must know how to balance between the two. One of the first things that he can work on in doing this is the site's content. Often, many sites favor content that is more easily indexed by the search engines in order to place higher in the ranking page. However, this can be easily remedied by making sure that your content also caters to what your target audience wants to see. For instance, your articles must not only be there to provide places to put in keywords for the search engines, but also to provide information to users.
Visitors to your site must also find that your site is easy to use. Make sure that all the important features and those that will be most commonly used can be easily accessed from anywhere in the site. Also, your pages' layout should show user friendliness. For instance, navigation buttons should be positioned such that the user does not have to scroll the page a lot just to get to them. Your navigation buttons also need to be clearly visible. Also you can put in additional navigation links in your content for more ease in use.
On the other hand, you also need to make sure that your site gets indexed and listed in the search engines, which in turn will make your site more visible to your target audience. Here, your goal is to make sure that all the important sections of your site can be easily tracked by search engine spiders. Thus you need to optimize this a lot.
You also need to work on the features that attract visitor attention and optimize them for easier detection by search engines. For instance, you can make Flash applications, which are not easily crawled by spiders, more visible by attaching text that you can optimize to it.
Remember that you need to make sure that both elements are important in creating your site and you need to make good use of both in order to come up with a successful one.
Indeed, these are two important aspects of web design. The search engine gets your site listed for visitors to see and the visitors are the ones are the ones responsible for making your site a success. However, this two often come in conflict with each other. A “Flashy” site that attracts users will often be undetected by search engines. On the other hand, one that is solely designed for the search engines might actually be as drab as plain text.
Thus, the web designer must know how to balance between the two. One of the first things that he can work on in doing this is the site's content. Often, many sites favor content that is more easily indexed by the search engines in order to place higher in the ranking page. However, this can be easily remedied by making sure that your content also caters to what your target audience wants to see. For instance, your articles must not only be there to provide places to put in keywords for the search engines, but also to provide information to users.
Visitors to your site must also find that your site is easy to use. Make sure that all the important features and those that will be most commonly used can be easily accessed from anywhere in the site. Also, your pages' layout should show user friendliness. For instance, navigation buttons should be positioned such that the user does not have to scroll the page a lot just to get to them. Your navigation buttons also need to be clearly visible. Also you can put in additional navigation links in your content for more ease in use.
On the other hand, you also need to make sure that your site gets indexed and listed in the search engines, which in turn will make your site more visible to your target audience. Here, your goal is to make sure that all the important sections of your site can be easily tracked by search engine spiders. Thus you need to optimize this a lot.
You also need to work on the features that attract visitor attention and optimize them for easier detection by search engines. For instance, you can make Flash applications, which are not easily crawled by spiders, more visible by attaching text that you can optimize to it.
Remember that you need to make sure that both elements are important in creating your site and you need to make good use of both in order to come up with a successful one.
WickedInnovations is a web design company that also offers professional seo services that includes website and keywords analysis, link building submissions, article writing creation and ppc management services. For a detailed information, visit our site at www.wickedinnovations.com/
Read More From Zyke Smith
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Need Site Navigation during Website Designing
There is no question that as humans every individual of us get captivated to certain thing attractive, don't we? We actually pay more vigilance to things, persons and even websites for that issue which gaze appealing and appealing to the senses. Believe me; persons make out of your enterprise what they make out of your website! So challenge to use scintillating world broad web designs; graphics; blink and to that you need to charter an expert world broad web conceive business or an expert world broad web designer who can help you win your first assault to excel in your business!
Then chases the photograph that you like to venture in the minds of general public. Make definite that you do not over put accent on or underestimate this actual element when creating a website as this may change the awareness of sightseer drastically. Clarity of psyche viewing your brand label does aids a lot!
Site Navigation
Web location navigation is a significant component for world broad web design. A good and very easy navigation asks for the viewer to combines with the site. Navigation can be set at the edge of the sheet or at the peak of the world broad web page. Navigation are put as asserted by the designers preferences but they need to be consistence. One way to hold navigation easy is to put the prime or major navigation at the peak of the sheet and lesser navigation at the left edge of the page. This way more data are accessible as required from the major navigation topics.
This setting is a very easy one as the client is adept to navigate inside the location with only two bangs of the mouse. Some designers use pleasant classy methods which are very easy to read and the data is relayed correctly and apparently to the viewers. These are text mark-ups and are effortlessly read by seek motor arachnids which grade them higher.
But lately there are gigantic demands for Flash website conceives which are made of animations and graphics. It is a renowned detail that image talk more than the words. But Flash concepts raises the document dimensions and it is not seek motor friendly. Flash websites are healthy video sites, melodies musicians or other amusement but not for business enterprise purpose. Flash notes drive blended reactions. Using some Flash components cleverly on a world broad web sheet can make many of distinction in conceiving the page. Technically Flash world broad web sites are not as good as the HTML founded world broad web sites. Search motor cannot read a Flash location and it is tough to optimize such a location to have higher ranking.
Programmer and mechanical individual are applying a method for Flash world broad web sites, called 'Cloaking' to accomplish a better grading in the seek motor optimization. In cloaking, the client can glimpse the blink location with all its components but seek motor can glimpse only the HTML type of the site. Server scripting dialect like PHP, ASP and HT Access assists in cloaking. Using keywords and intensifying on name tags can help in getting good grade for a Flash world broad web site. Flash world broad web sites need to be client amicable too like a HTML world broad web site.
Then chases the photograph that you like to venture in the minds of general public. Make definite that you do not over put accent on or underestimate this actual element when creating a website as this may change the awareness of sightseer drastically. Clarity of psyche viewing your brand label does aids a lot!
Site Navigation
Web location navigation is a significant component for world broad web design. A good and very easy navigation asks for the viewer to combines with the site. Navigation can be set at the edge of the sheet or at the peak of the world broad web page. Navigation are put as asserted by the designers preferences but they need to be consistence. One way to hold navigation easy is to put the prime or major navigation at the peak of the sheet and lesser navigation at the left edge of the page. This way more data are accessible as required from the major navigation topics.
This setting is a very easy one as the client is adept to navigate inside the location with only two bangs of the mouse. Some designers use pleasant classy methods which are very easy to read and the data is relayed correctly and apparently to the viewers. These are text mark-ups and are effortlessly read by seek motor arachnids which grade them higher.
But lately there are gigantic demands for Flash website conceives which are made of animations and graphics. It is a renowned detail that image talk more than the words. But Flash concepts raises the document dimensions and it is not seek motor friendly. Flash websites are healthy video sites, melodies musicians or other amusement but not for business enterprise purpose. Flash notes drive blended reactions. Using some Flash components cleverly on a world broad web sheet can make many of distinction in conceiving the page. Technically Flash world broad web sites are not as good as the HTML founded world broad web sites. Search motor cannot read a Flash location and it is tough to optimize such a location to have higher ranking.
Programmer and mechanical individual are applying a method for Flash world broad web sites, called 'Cloaking' to accomplish a better grading in the seek motor optimization. In cloaking, the client can glimpse the blink location with all its components but seek motor can glimpse only the HTML type of the site. Server scripting dialect like PHP, ASP and HT Access assists in cloaking. Using keywords and intensifying on name tags can help in getting good grade for a Flash world broad web site. Flash world broad web sites need to be client amicable too like a HTML world broad web site.
Site navigation is a part of web site designing during design a website. We find that website designing Indiagrowing your skill to design all type of website.
Read More From Gaurav Gupta
Read More From Gaurav Gupta
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Content Management System’s use in Website
A content management system or the short form CMS is used for the update your website. It is an administrative software system that allows its users, often unskilled in HTML and web development, to update, edit and create new pages on their website. Website content management systems, or CMS, are a simple and affordable way for a business to take control of the content that is presented on their website.
Usually website design involves a logo/banner at the top, standard navigation menus across the top, down the left side, and/or at the foot of the page, and a blank area where content is inserted for design and developed website design layouts. This layout format is then converted into a master template for all subsequent pages. During the process of this conversion, the CMS admin backend is integrated and tested. Web designers and developers are given access and instructions on how to add images to web pages automatically. Most CMS are usually very intuitive and easy to operate. Each generated page is saved onto a database, for future editing or deletion.
There are two types of CMS like Proprietary CMS and Open Source.
Proprietary CMS
Proprietary CMS are expensive for use because it require license fees and also set up fees because it setup is not easy to do. Licenses are often per system. Proprietary CMS are more reliable because the code is not viewable in it. Proprietary CMS is easy to update and you can also maintain regularity through Proprietary CMS. Common uses of these systems involve very large organizations with departments that require unique functionality.
Open Source
Open Source CMS are free under GNU public license so it is freely available for use. Because of the open source paradigm you get to do anything you want with your code, add a new feature. Open source standards are provide facilities for integrate with other system. With the open source you can get universal support. Post your error in support forum and anyone from the world will response your post. This is the major advantage of open source.
Some Plus Points to use CMS for any website
With the use of CMS you have a full control of your website 24/7. You never forgive something for your website design firm or someone who is technical to make website changes.
With the content management system you have a flexibility of access the website and made change from any computer. Most content management system have a web-based interface that can be accessed from anywhere in the world.
Some Sophisticated content management systems provides facilities of different levels access to different departments in the organization. This is particularly helpful for a big business in which several different departments work together on creating content.
CMS prevent the content overwriting. Most Content Management Systems include revision control to prevent this problem. Also, if you website ever needs to be rolled back to an earlier version, with a decent Content Management System it’s easy to do this.
Adding new pages, changing current pages and even removing pages is easy. You are never at the mercy of developers to make these changes to the website, and the content can be managed at multiple points by multiple teams.
Usually website design involves a logo/banner at the top, standard navigation menus across the top, down the left side, and/or at the foot of the page, and a blank area where content is inserted for design and developed website design layouts. This layout format is then converted into a master template for all subsequent pages. During the process of this conversion, the CMS admin backend is integrated and tested. Web designers and developers are given access and instructions on how to add images to web pages automatically. Most CMS are usually very intuitive and easy to operate. Each generated page is saved onto a database, for future editing or deletion.
There are two types of CMS like Proprietary CMS and Open Source.
Proprietary CMS
Proprietary CMS are expensive for use because it require license fees and also set up fees because it setup is not easy to do. Licenses are often per system. Proprietary CMS are more reliable because the code is not viewable in it. Proprietary CMS is easy to update and you can also maintain regularity through Proprietary CMS. Common uses of these systems involve very large organizations with departments that require unique functionality.
Open Source
Open Source CMS are free under GNU public license so it is freely available for use. Because of the open source paradigm you get to do anything you want with your code, add a new feature. Open source standards are provide facilities for integrate with other system. With the open source you can get universal support. Post your error in support forum and anyone from the world will response your post. This is the major advantage of open source.
Some Plus Points to use CMS for any website
With the use of CMS you have a full control of your website 24/7. You never forgive something for your website design firm or someone who is technical to make website changes.
With the content management system you have a flexibility of access the website and made change from any computer. Most content management system have a web-based interface that can be accessed from anywhere in the world.
Some Sophisticated content management systems provides facilities of different levels access to different departments in the organization. This is particularly helpful for a big business in which several different departments work together on creating content.
CMS prevent the content overwriting. Most Content Management Systems include revision control to prevent this problem. Also, if you website ever needs to be rolled back to an earlier version, with a decent Content Management System it’s easy to do this.
Adding new pages, changing current pages and even removing pages is easy. You are never at the mercy of developers to make these changes to the website, and the content can be managed at multiple points by multiple teams.
Stephanie Nicholson is a freelance content writer having creative knowledge of latest technology trend. She also has creative tips for hire php programmer or hire website designer.
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